Creativing :: Facebook is heroin, Farmville engagement is sliding, and the...
What’s going on in new media marketing, pulled from social bookmarking site Creativing.com: Tweet of the Week "There was $250,000 lining the walls of that stand, how much clearer can I say it: "THERE...
View ArticleClik here to view.
See how advertisers see you
Privacy is a big buzz topic this week, with the FTC mulling the idea of a "Do Not Track" list, and Facebook unveiling its new Safety Center. But a new service is aiming to put privacy power back in the...
View ArticleCreativing :: Facebook goes location location location, Hysterical...
What’s going on in new media marketing, pulled from social bookmarking site Creativing.com: “The Last Exorcism” Viral Campaign Spooks Chatroulette This is really well-done. I presume the prank is real,...
View ArticleThe Illusion of Web Privacy
Let's be clear - web privacy is important. When you're surfing at 2am, you really don't want to be concerned with who might be tracking what you're looking at online. For centuries, people have...
View ArticleThe Value of a Truly Loyal Audience
Be they retail outlets, hotels, airlines, or restaurants, we all have brands with which we have longstanding relationships, whose products and services we go back to over and over again, especially for...
View ArticleHow email marketers can cope with the EU's new privacy laws
In Douglas Adams' "Hitchhiker's Guide To The Galaxy" books, the Vogons are a race of alien bureaucrats who end up demolishing planet Earth simply because it was in the way of a hyperspace bypass. It...
View ArticleWhy Opt-Outs Are Good for Business
New kinds of data collection and analysis about consumers’ online activities will dramatically increase the productivity of the Web and social media as brand communication channels. But marketers need...
View ArticleWe Must Pre-Empt "Do Not Track"
he Federal Trade Commission’s interim report -- the so-called “Do-Not Track” proposal forces marketers to focus on the optimal way to protect consumers’ privacy. The implicit threat is that if we don’t...
View ArticleCriminal Investigation Underlines Need for Mobile Transparency
The Wall Street Journal reported last week that “Federal prosecutors in New Jersey are investigating whether numerous smartphone applications illegally obtained or transmitted information about their...
View ArticleBetter Mobile Measurement = Perfecting Tracking and Privacy
Mobile measurement may mean different things to different people: mobile site or application analytics, post-view behaviors, conversions, or branding ad effectiveness just to name a few things. There...
View ArticleWhy Privacy Matters
By now, you've probably heard the banter in Congress and across the country about the potential for federal regulation of data collection and behavioral targeting online....
View ArticleCreativing :: One ‘Fan’ equals 20 site visits, a successful low-budget event,...
The latest in new media marketing strategy and tactics: Thousands RSVP for Global Group Run on Meetup Yet another example of a seemingly very effective campaign idea that was done with a small budget...
View ArticleClik here to view.
What Can In-App Ads Do For You?
In the great mobile apps vs. mobile web debate, I side a bit more with mobile web. In my opinion, as the proliferation of smartphones increases, there is every reason to believe that everyone will...
View ArticleDigital Rights, Privacy, Social Media and The Cloud: Cocktail for a Meltdown?...
In the halls of Congress today is circulating an anti-piracy bill which would, according to Wendy Davis at Online Media Daily, "make it difficult for online advertisers and credit card companies to...
View Article10 key predictions on the future of online marketing
Article Highlights By 2016…. Regulators will seal our legal fate Auction based buys will capture the real value of a marketing impression Television will cease to be the spoke of the consumer...
View ArticleGermany bans business use of Facebook
The data protection authority for the German state of Schleswig-Holstein has declared business use of Facebook and Facebook "like" buttons illegal. All businesses in Schleswig-Holstein have until the...
View ArticleClik here to view.
The Cool Kids Sat in the Back: Y Combinator's Ad Innovation Conference
As a long time reader (and failed contributor I might add) of Y Combinator's (YC) HackerNewz, I was very excited to attend their first annual Ad Innovation Conference in Mountain View, California...
View ArticleGoogle+ Overrides Site Restrictions
THE FACTS: Many people have been complaining recently that Google has indexed pages which were explicitly forbidden. There are two methods for telling a search engine to avoid a page - via a...
View ArticleClik here to view.
Let’s Get Real About Privacy and Ads
By Todd Copilevitz, Digital Strategist at IQ Let's get something straight, your privacy online doesn't mean squat to marketers. And while we're handing out head slaps understand this, the vast...
View ArticleWhy Mozilla Needs To Look Beyond Users Alone
We are all aware of the uproar incited when Mozilla announced that it was releasing a patch that would effectively block third party cookies for their users. Mozilla is doing this, it claims, because...
View Article
